British-born actoress Elizabeth Taylor watches her fiance Eddie Fisher as he performs on stage at the Tropicana in Las Vegas, Nevada, August 1959. Taylor is wearing diamond jewelry given to her by Fisher. (Photo by John Bryson/The LIFE Images Collection/Getty Images)
World of Fragrance
Delve into Elizabeth Taylor’s luxurious fragrance collection.
World of Fragrance
Elizabeth believed that a well-chosen perfume is an essential accessory for every woman. In 1987, she blended her love of fine fragrances with her entrepreneurial spirit and released her first perfume, Passion. The scent was an instant hit. Today, Elizabeth’s record-breaking, award-winning perfume empire continues, including the acclaimed 2026 release White Diamonds Icon.
Elizabeth personally designed her line of signature scents, working with master perfumers to ensure that each one was a glamorous peek into her unique and exciting lifestyle. House of Taylor carries on Elizabeth’s legacy and, in partnership with Revlon, continues to oversee and expand her collection. A portion of profits generated by these fragrances support The Elizabeth Taylor AIDS Foundation.
White Diamonds Icon
To celebrate the 35th anniversary of White Diamonds, we introduced a bold new fragrance that reimagines the scent for a new generation: White Diamonds Icon, the latest addition to the Elizabeth Taylor fragrance collection from House of Taylor.
White Diamonds Icon was crafted by two world-renowned and celebrated perfumers, Global Master Perfumer Carlos Benaïm and Senior Perfumer Natasha Côté-Mouzannar. Benaïm, one of the most decorated creators in the industry, worked closely with Elizabeth to develop the original White Diamonds fragrance in 1991.
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White Diamonds
In 1991, Elizabeth debuted White Diamonds, which, as testimony to its transcendent and enduring appeal, has remained an international best seller since its launch. Inspired by two of her great loves – the lush beauty of her gardens and the brilliance and glamour of the diamonds she treasured – Elizabeth Taylor created this sensual, floral fragrance that imbues its wearer with the glamour and sparkle of her world-famous diamond jewelry collection.
In the years since its debut, a series of innovative, White Diamonds-inspired fragrances have been released — most recently, White Diamonds Icon (2026).
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Passion for Men
After the success of Passion, Passion for Men hit the shelves in 1989, as a masculine, woody counterpart to the original feminine scent. This refined cologne was a massive sales success, and continues to make its wearers stand out from the crowd in the best possible way.
Fragrant Jewel Collection
Celebrating Elizabeth Taylor’s fascinating allure, Elizabeth Taylor’s Fragrant Jewel Collection features fragrances of depth and character, much like the women who wear them. Launched in 1993, these include Diamonds and Rubies, Diamonds and Sapphires, and Diamonds and Emeralds.
Heritage Fragrances
Gardenia
Launched in 2003, Gardenia is an alluring floral scent, with silky notes of gardenia, orchid and peony. Elizabeth worked with a master perfumer to replicate the beautiful aroma of her private garden, resulting in a beautiful bouquet that you can wear any time of the day or night.
Violet Eyes
Launched in 2010, Violet Eyes is a captivating, one-of-a-kind fragrance with exotic floral notes of jasmine, purple rose, and sweet peony, along with juicy notes of white peach and earthy amber.