Elizabeth Today December 2023


In the 1990s, Elizabeth coined the name “House of Taylor” for her fragrance and jewelry brands. Today, House of Taylor details the latest chapters of Elizabeth’s story, and as we approach a new year we’d like to thank our community for continuing to keep her legacy alive in 2023 and beyond. Repurposing the name not only honors her strong entrepreneurial spirit – it also reflects how she embraced the world. The doors to her home were held open by love and generosity without exception, welcoming anyone in need of a fierce champion and loyal friend. 

Handpicked by Elizabeth, three trustees lead House of Taylor. Having spent many years by her side, we keep those proverbial doors open by overseeing Elizabeth’s name and likeness in culture so that those who didn’t have the privilege of knowing her can continue to be inspired by her compassion, courage, and conviction. 

In 2023, we reached more audiences than ever before on all social media platforms, and TikTok was a standout. We even went viral. Our focus on sharing content that reflects Elizabeth’s life through a modern lens led to an amazing partnership with TikTok icon, Hey Marianne, who used her influence as a self-proclaimed pop culture nerd to introduce newer generations to Elizabeth’s lasting star power. We supported the release of “Elizabeth Taylor: The Grit & Glamour of an Icon” by Kate Andersen Brower in paperback and hardback, continued sharing Elizabeth the First podcast, narrated by Katy Perry, celebrated the success of our fourth annual Elizabeth Taylor Ball to End AIDS alongside our friends at The Elizabeth Taylor AIDS Foundation, and continued to highlight all things Elizabeth. 

Elizabeth’s role as the first celebrity to build a fragrance empire is one we’ve filled with the same fervor. In 1987, she decided to blend her love of fine fragrances with her enthusiasm for entrepreneurship by releasing her first perfume, Passion. Today, her record-breaking, award-winning perfume empire continues with 16 different scents in total, including the iconic White Diamonds. We also can never forget Elizabeth’s penchant for all things that sparkle in the way of jewelry highlighted by her particular love for and history with Bulgari. Years later, it’s an honor to keep these efforts alive as we present them to a contemporary audience.

An actress, business mogul, activist, and always unapologetically herself, Elizabeth Taylor played by her own rules, and we are honored to share her extraordinary life with you. As we look forward to 2024, we are excited to further preserve and sustain Elizabeth’s legacy through content, partnerships, and products that support her vision of a kinder, braver, and more beautiful world.

With Love,

House of Taylor